Chronic Disease Diabetes Mellitus - 5359 Words

As people get older and their chronic diseases start showing up or progress, they will need to be taken care of by not one doctor or specialist but by many health care providers.1 There are many chronic diseases that affect older people. One of the most common chronic diseases is diabetes mellitus, especially type 2 diabetes mellitus. With an increase of people with diabetes mellitus, there is also an increase need for health care professionals that will effectively take care of them. Even though diabetes mellitus is a disease where the patient is usually the one in control of taking care of him or herself, professionals are essential to their understanding of how to not have their blood glucose so high and live a healthier life without problems because of the diabetes.2 Just like physicians, nurses, dieticians, and many other health care providers, pharmacists play a big role in helping individuals with diabetes control it and live a healthy life.2 According to the 2014 National Diabetes Statistics Report, â€Å"29.1 people have diabetes.†3 Almost three times more than that number, about 86 million individuals have prediabetes. Perhaps even more alarming, â€Å"9 out of 10 people with prediabetes†3 don’t even know they are in that condition. This makes it even worse because without knowing th ey are at risk of having diabetes, they will never take the necessary measures of taking care of themselves to prevent developing their prediabetes to diabetes. With so many people at risk andShow MoreRelatedDiabetes Mellitus : A Chronic Disease1334 Words   |  6 PagesDiabetes Mellitus Diabetes Mellitus is a chronic disease meaning it persists for a long time and generally can t be prevented by vaccines or cured by medicines. Diabetes occurs when the body doesn t produce enough insulin or when the insulin doesn t work properly. Type 2 Diabetes allows insulin to be released into the blood but it is unable to work properly and makes the body unable to maintain healthy glucose levels in the blood. It can affect the entire body and anyone can develop the diseaseRead MoreDiabetes Mellitus : The Leading Chronic Disease1102 Words   |  5 PagesDiabetes Mellitus Diabetes mellitus is one of the leading chronic diseases that can cause high rates of morbidity and mortality worldwide. Diabetes mellitus is characterized by hyperglycemia due to a lack of insulin, insulin resistance, or both. The four main types of diabetes mellitus include type 1 diabetes mellitus, type 2 diabetes mellitus, gestational diabetes mellitus, and other specific types (Darby, 2015, 824). A high rate of periodontal disease has been reported with type 1 and 2 diabetesRead MoreDiabetes Mellitus : A Debilitating And Chronic Disease2358 Words   |  10 Pages Diabetes Mellitus is a debilitating and chronic disease in which life long care and rehabilitation is required. According to the World Health Organization, diabetes affects over 300 million people worldwide, and continues to rise each year. There are three main categories of diabetes; type 1, type 2 and gestational diabetes. The pathophysiology of diabetes mellitus is related to insulin, which is a hormone secreted by the cells of the pancreas. (WHO) Insulin is responsible for maintaining an idealRead MoreDiabetes Mellitus : A Debilitating And Chronic Disease2025 Words   |  9 PagesDiabetes Mellitus is a debilitating and chronic disease in which life long care and rehabilitation is required. According to the World Health Organization, diabetes affects over 300 million people worldwide, and continues to rise each year. There are three main categories of diabetes; type 1, type 2 and gestational diabetes. The pathophysiology of diabetes mellitus is related to insulin, which is a horm one secreted by the cells of the pancreas. (WHO) Insulin is responsible for maintaining an idealRead MoreDiabetes Mellitus : A Disease That Is Characterized By Chronic Hypoglycemia1116 Words   |  5 PagesDiabetes Mellitus â€Å"Diabetes Mellitus is a disease that is characterized by chronic hypoglycemia† (ATI 2011). There are three classifications of Diabetes; Type One is classified as juvenile-onset or insulin-dependent diabetes. This type of diabetes does is where the immune system destroys cells that release insulin, eliminating the production of insulin in the body. Without insulin, cells can t absorb the sugar in the body; sugars are used to make energy by the body. Secondly, Type Two diabetesRead MoreDiabetes mellitus is a chronic metabolic disease characterized by high blood glucose levels2000 Words   |  8 PagesDiabetes mellitus is a chronic metabolic disease characterized by high blood glucose levels (hyperglycemia) due to absolute (Type 1 diabetes) or relative (Type 2 diabetes) deficiency of insulin hormone (World Health Organization, 1999). Diabetes affects almost every organ system in the body due to metabolic problems caused by hyperglycemia, especially in undiagnosed or uncontr olled individuals (World Health Organization, 1999). Until recently it was believed that diabetes affected mainly developedRead MoreThe Chronic Illness Of Diabetes Mellitus1164 Words   |  5 PagesIntroduction Chronic illnesses affect many people, young and old; according to CDC data half of all Americans have had a chronic illness in their lifetime. Chronic illness is defined as any disorder that persists over a long period and affects physical, emotional, intellectual, social, spiritual functioning (Mosby’s Medical Dictionary, 2009). If you or anyone you know suffers from chronic illness you know how it can be quite taxing on financial health, peace of mind, emotional health, and familyRead MoreKidney Failure Essay846 Words   |  4 Pages(ARF) and the second one is chronic renal failure where can be shortened to (CRF). Gaw et al (2008) identified the differences between them as that the kidneys in acute kidney failure fail over a period of days or hours, while the chronic kidney failure develops over years or months. In addition, the acute renal failure may be reversed which means the normal kidney function could be regained, but the chronic renal failure is irreversible. Chronic Renal Failure Chronic renal failure is progressiveRead MoreEssay on Diabetes Mellitus1381 Words   |  6 Pages1. Discuss the pathophysiology of Diabetes Mellitus. Diabetes Mellitus is a chronic condition in which the body has the inability to produce insulin or react normally to insulin. The pathophysiology of diabetes mellitus is extremely complex, as diabetes mellitus is characterized by different types but share common symptoms and complications. Diabetes mellitus is classified in two types: Type 1 and type 2 diabetes. Although the disease is characterized by different etiologiesRead MoreDiabetic Care Plan For Diabetes1748 Words   |  7 Pageswith diabetes as non-Hispanic whites and suffer from the complications of this chronic illness† (US Department of Health and Human Services Office of Minority Health, 2015). Some of the complications includes vision loss, amputation of a limb, and end stage renal disease. The reason for choosing this illness is because a family member was recently diagnosed with diabetes mellitus type two at the age of thirty two. She is from the African American descent and has been living with this chronic illness

Camera Techniques Used in Hitchcock’s Thriller Movie,...

Camera Techniques Used in Hitchcock’s Thriller Movie, Vertigo A thriller is a type of film that usually instills excitement and suspense into the audience. A thriller is commonly described as a tense edge of the seat environment. The movie, Vertigo, is one of the most famous thrillers ever made. However, Vertigo does not fit into the stereotypical genre of thriller. Vertigo, often viewed as an experimental film because it was one of the first major thrillers of that time that used many different and innovative camera techniques. These techniques used in this film are different types of lighting, montage, intense music, etc. Vertigo is known to be one of Hitchcock’s best movies because of his unique sense of style and his famous†¦show more content†¦When Scottie falls into his state of Vertigo, the camera seems to go berserk with different angles and colors. Specifically near the end of the movie when Scottie falls in his dream, his Vertigo seems to kick in on overdrive. The implementation of the creeping music, the flashes of co lors, the scared look, and the montage of expressions proves that Vertigo was a form of a thriller movie. Does Vertigo fit into the genre of thriller? Yes. But does Vertigo fit the thriller genre before, now, and in the future? That is the question that is going to be answered. In the beginning of the movie, the audience is thrown into immediate action. At first you see a cop chase a man and Scottie, the detective, following. The music increases the suspense as the audiences waits anxiously to see what is going on. Scottie all of a sudden falls and is holding on to dear life at the end of the roof. This is when the audience first learns about Scottie’s Vertigo. The audience can feel his fear of heights. The feel of a thriller movie incapacitates that audience at this point because they are wondering at the edge of their seats what is going to happen. As the audience sees the point of view of Scottie looking down onto the ground, they can feel Scottie’s Vertigo. The camera work on that shot was revolutionary in that film period. The camera seems to blur and zoom in and out to portray how scared Scottie is. The lighting in this shot andShow MoreRelatedVertigo - Hitchcock Defying Genres1337 Words   |  6 Pagesï » ¿Vertigo – Hitchcock D efying Genre â€Å"†¦alternatively, a film can revise or reject the conventions associated with its genre† - Bordwell Based on the French novel D’Entre les Morts by Pierre Boileau and Thomas Narcejac, Vertigo is arguably one of Alfred Hitchcock’s masterpieces and the â€Å"strangest, yet most hauntingly beautiful film he had ever made† (Adair, 2002). At the time, its far-fetched plot drew a mixed response from critics – Time magazine called the movie a â€Å"Hitchcock and bull story† –Read MoreComparative Analysis Of Vertigo, North By Northwest And Notorious By Alfred Hitchcock1348 Words   |  6 PagesComparative Analysis of Vertigo, North by Northwest and Notorious by Alfred Hitchcock The British master of suspense, Alfred Hitchcock, made the cinematographic history by the unique auteur approach. His own vision of the story, uncommon manner of shooting, and challenging ideas formed his style and made him recognizable. The genius of the 50’s and 60’s, he provided the rich legacy for the future generations and set the pace for the directors all over the world. This paper is going to trace theRead MoreHitchcock : The Master Of Suspense2362 Words   |  10 PagesSome films include The Man Who Knew Too Much, Vertigo, Psycho, and The Birds, just to name a few (â€Å"Vertigo (1958)†). Hitchcock had a brilliant perception as to how the mind works and human reaction. This is evident in his films. He is also known for his intriguing and unique filmmaking techniques. Through his early work in silent films, Alfred Hitchcock learned visual subtlety, and through his later directing and writing, perfected all film techniques making the most influential dire ctor of all timeRead MoreAlfred Hitchcock Comparison Paper1511 Words   |  7 Pagesfilms; Psycho, The Birds, North by Northwest, I enjoy his work because I like the suspense, and visual effects that he was able to accomplish. Out of all of his films, I believe that my favorite Hitchcock films would have to be Rear Window (1954) and Vertigo (1958), because I think that the two incorporate everything that is â€Å"Alfred Hitchcock†. Hitchcock films are known for being mysterious, cynical, as well as suspenseful and they are all similar because of his use of symbolism, light, repetitive actorsRead MoreReview Of Gone Girl 1188 Words   |  5 PagesAnastasia Makroliolios Thriller Critique Task Gone Girl (2014) Mr Rhys Cassidy 12B 2015 Sir Alfred Hitchcock, director of several of the very first thriller films including his silent film The Lodger (1926), is believed to be the â€Å"Master of Suspense† (Ramirez Berg, 2015). Hitchcock was integral in creating the codes the codes and conventions of the thriller genre. These codes and conventions can be seen in some of Hitchcock’s films such as Vertigo (1958), Rope (1948) and PsychoRead MoreMovie Review : Psycho And Vertigo1721 Words   |  7 PagesMrs. Miko Film December 2, 2014 Thrilling Hitchcock Films For decades his films have left his audience with feelings of paranoia. Psycho and Vertigo are two films in particular that have left a huge impression. Alfred Hitchcock was known for introducing many different techniques to film making, one being the creative use of the camera. He used the camera more as a set of eyes rather than a simple tool on stage. He did not let his audiences simply view his movies; he made audiences feel like theyRead MoreVoyeurism In Rear Window1767 Words   |  8 Pagesfame after his first successful silent thriller, The Lodger: A Story of the London Fog (1927). As sound technology progressed and became more accessible to filmmakers and movie theaters, Hitchcock began to work in sound. However, for the remainder of his career, Hitchcock was profoundly influenced by what he called ‘pure cinema’. This idea represents the film medium and its affective and expressive capabilities, unconstrained by the narratives and dialogue used to drive the stor ytelling process inRead MoreMovie Analysis : Run Lola Run1533 Words   |  7 PagesFilm Analysis – Run, Lola, Run Raghuraj Rathi Tom Tykwer’s Run Lola Run (1998) is truly a brilliant film. It is very seldom that a film manages to combine the high pace of an action thriller and a deep philosophical subtext without botching it, but Run Lola Run does an excellent job at striking a balance between both. Tackling the very abstract and philosophical concepts of chance and cause-effect, Run Lola Run is truly a modern foreign classic. Tykwer manages to postulate one simple theory throughRead MoreHorror Genre Dissertation6741 Words   |  27 Pages4. History of the Horror Genre PG. 5 - 9 - 5. Slasher Films and the Gender roles PG. 9 - 13 - 6. Comedy Horror PG. 13 - 16 - 7. Postmodernism and the Horror Film PG. 16 - 18 - 8. Case Study: Scream Vs. Scary Movie PG. 18 - 22 9. Conclusion PG. 23 Bibliography PG. 25 - 27 1. Abstract Page I have researched on the Horror genre, looking at when it begun, the decline in popularity it has foreseen and how it has been able to recreate

Sql Database Language - 1088 Words

MIS 6326 (Database Management) ( AIM 6337 (Data Strategy Management) Assignment 2: Chapters 4 9 Due date: August 2, 2012 Using the Chapters 4 9 University Database create one â€Å"SELECT† SQL statement for each of the following question.[1] [Note, the SQL statement may include nested queries.] Turn in SQL statements only. (You do not have to turn in the results of SQL statements.) 1. Get the faculty numbers and names of MS department professors whose salary is greater than 68000. SELECT FacFirstName, FacLastName, FacSalary FROM Faculty WHERE FacName = *MS* AND FacSalary 68000 2. Get the offering, the course number, and the course description of SUMMER 2010 offerings without an assigned†¦show more content†¦FacNo AND 01.CourseNo = 02.FacNo AND 01.OffYear = 2008 AND 02.OffYear = 2008 12. Same as Question 11; but list not only the faculty names and the course numbers but also supervisors’ names. SELECT F1.FacFirstName, F1.FacLastName, F2.FacFirstName AS SupFirstName, F2.FacLatName AS SupLastName, 01.CourseNo FROM Faculty AS F1, Offering AS 01, Offering AS 02, Faculty AS F2 WHERE F1.FacNo = 01.FacNo AND F1.FacSupervisor = 02.FacNo AND 01.CourseNo – 02.CourseNo AND F1.FacSupervisor = F2. FacNo AND 01.OffYear = 2008 AND 02.OffYear = 2008 13. Get the course number and the offering number of the offering that was registered by more students than any other offerings were. SELECT Offering,CourseNo, Enrollment. OfferNo FROM Enrollment, Offering WHERE Enrollment.OfferNo = Offering.OfferNo GROUP BY Offering.CourseNo, Enrollment.OfferNo HAVING COUNT(*) =ALL (select count(*) FROM Enrollment GROUP BY OfferNo) 14. Same as Question 13; but list not only the course number and the offering number but also the number of students registered in the offering. SELECT offering.CourseNo, Enrollment.OfferNo, COUNT(*) AS NoOfStds FROM Enrollment, Offering WHERE Enrollment.OfferNo = Offering.OfferNo GROUP BY Offering.CourseNo, Enrollment.OfferNo HAVING COUNT(*) = ALL(SELECT COUNT(*)FROM Enrollment GROUP BY OfferNo) 15. Get theShow MoreRelatedSql And The Standard Language For Relational Database Management Systems1005 Words   |  5 PagesSQL is utilized to interact with a database. Per ANSI (American National Standards Institute), it is the standard language for relational database management systems. SQL statements are utilized to perform tasks, for example, upgrade information on a database, or recover information from a database. â€Å"Some common relational database management systems that use SQL are: Oracle, Sybase, Microsoft SQL Server, Access, Ingres, etc. Although most database systems use SQL, most of them also have their ownRead MoreRelational Database Management System Essay1078 Words   |  5 PagesRelational Database Management System Oracle provides a flexible RDBMS called Oracle7. Using its features, you can store and manage data with all the advantages of a relational structure plus PL/SQL, an engine that provides you with the ability to store and execute program units. The server offers the options of retrieving data based on optimization techniques. It includes security features that control how a database is accessed and used. Other features include consistency and protection of dataRead MoreUsing A Sql Database And Php896 Words   |  4 Pagesa news site and a social networking site. I am the lead developer in both projects. Both projects use a SQL database and PHP. Both sides include games. The back-ends are in development at this time. I have created JavaScript games for the news site to give people something to do while the database I develop the database. I have spiders that crawl the web and store content in my database. The trick now is to figure out how to filter the data in the search. This is an algorithm problem that IRead MoreRelational Database Model And No Sql Database System835 Words   |  4 PagesCOMPARISON OF RELATIONAL DATABASE MODEL AND NO SQL DATABASE SYSTEM: The Relational database and the No SQL database are both appropriate database methods depending on the way they are being implemented and the purpose of the business for which they are being incorporated. However, both the database approaches have distinct wide variety of characteristics, based on which they can be compared and contrasted in the following way. STRUCTURE OF DATA: The data structure of a relational database comprises of tableRead MoreAnnotated Bibliography On Non Relational Databases Essay1072 Words   |  5 Pagesof NoSQL databases has risen in the past decade as traditional relational databases cannot handle the vast amount of data as it was not designed to effectively manage such a large data collection. The following research paper gives an introduction to non-relational databases otherwise known as NoSQL. It defines what a NoSQL database is, the origins of its existence and the various types of NoSQL databases. It goes on to discuss the advantages and disadvantages of non-relational databases and the reasonRead MoreDatabase Proposal : Analysis The Performance Of Database1720 Words   |  7 Pagesperformance of database Xiaoyu Liang Computer Engineering Department Student id: 010830131 Xiaoyu.liang@sjsu.edu Abstract—This report compares the performance of different type of databases and general the normal way to improve the performance of the database. Keywords—database; performance; SQL; NO-SQL; I. INTRODUCTION The database means we collect data according to their types or relations and store these data in the  tables in order to make further operated.   And the Database-management systemRead MoreRelational Database Management System1168 Words   |  5 PagesRelational Database Management System Oracle provides a flexible RDBMS called Oracle7. Using its features, you can store and manage data with all the advantages of a relational structure plus PL/SQL, an engine that provides you with the ability to store and execute program units. The server offers the options of retrieving data based on optimization techniques. It includes security features that control how a database is accessed and used. Other features include consistency and protection of dataRead MoreUsing Structured Query Language ( Sql ) And Query1075 Words   |  5 PagesStructured Query Language (SQL) and Query by Example (QBE) are two of the most commonly used programming languages for Relational Data source Management Solutions (RDBMS s). However, both of these software solutions have complications pertaining to ease-of-use, especially in expressing simple quantification, indicating complex nested queries, and adaptability and thickness in demonstrating queries data return capabilities. To alleviate these type s of problems, an additional query language called DataRead MoreDatabase Processing Ch 1 and Part of Ch 21432 Words   |  6 PagesWhat is the purpose of a database? - The purpose of a database is to help people keep track of  things. 1.2 What is the most commonly used type of database? - The  relational database is the most commonly used type of database. 1.7 Define  the terms data and information. Explain how the two terms differ. - Data are facts and figures. Information is defined as knowledge derived from data, or as data  presented in a meaningful context.  Data  is simply recorded in the database, but the data must beRead MoreSql Server Vs Oracle : Sql1511 Words   |  7 PagesSQL Server vs Oracle Background of SQL: A group that was commissioned by IBM created a simplified version of DSL/Alpha (DSL/Alpha was proposed by Dr. Edgar F. Ted Codd for manipulating the data in relational database) and named it as SQUARE. With few additional functionalities to SQUARE they created a new language called SEQUEL. Later on SEQUEL was renamed as SQL (Structured Query Language). In 1980s, American National Standards Institute (ANSI) began to work on the SQL language and by the end of

The Political Philosophy of Karl Raimund Popper - 1139 Words

Karl Raimund popper (1902 to 1994) was an influential philosopher of science, who philosophized about society, in much the same way he philosophized about science-in a critical spirit. His personal experience, as an Austrian Jew in the days of the Nazi Anschluss (meaning link up or annexation in the German language), provided him a wealth of firsthand experience and insights into the nature of totalitarian governments. At a point in poppers life he was an enthusiast of Marxist socialism, but that enthusiasm was short lived as he soon began to develop a skeptical turn of mind towards Marxist socialism. He questioned the rationale in the sacrifice of human life which communism found necessary to its cause, after the leaders of the†¦show more content†¦They also postulated a broad range of social teleological theories generally called historic-ism in which society was forced into accepting a unilateral version of reality which was wholly certain as to it present state and future outcomes. In the defense of the liberal tradition in politics Popper developed certain philosophical positions, to counter the notions by those philosophers who advocated such illiberal philosophical ideas that could only lead to the creation of closed societies for the world. The philosophical positions which popper advanced included a twin-edged liberalism†, in the sense of peacefully tolerating the proponents of closed societies in free societies, as long as they stuck to verbal arguments only, and social engineering by a piecemeal† or (gradual) approach to social reforms. Popper considered the west and the rest of the world endangered by the influence of such thought that promoted a historicist or collectivist frame of social thought. This sort of frame for social thought he argued could only lead to the establishment of authoritarian and totalitarian forms of government, which would in turn suppress and constrain the liberties and lives of people in the long run. The defense of the liberal tradition in

FFA Pro Golf Case study Free Essays

They came from no official agency agreement – legally, an agent is someone who has authority to create legal relations between a person known as a ‘principal’ (In this case Pro Golf) and others – o an official trademark agreement – which Is a contract under which the owner of a copyright (in this case Pro Golf), allows a licensee (here FAA) to use, make, or sell copies of the original brand. This changes make us understand the strong link between the companies and their willing to increase their cooperation. However, FAA decided to sub-license the trademark to another Japanese company for the aim to making more money. We will write a custom essay sample on FFA Pro Golf Case study or any similar topic only for you Order Now Issues The fact that FAA decided to sub-license the trademark in order to make margin on loyalties incited Pro Golf to end the contract. The termination of the contract by Pro Golf incited FAA to sew them for breaching of contract. Was Pro Golf entitled to terminate the contract with FAA? Rules â€Å"Contracts that do not state a set length of time for termination are presumptively â€Å"at will† and may be terminated by either party at any time. † Court’s decision Considering that the contract between Pro Golf and FAA does not mention any set length, they should be entitled to end the contract whenever they want to. Pro Golf re entitled to terminate the contract with FAA. Was Pro Golf entitled to royalties received for Teeth sales? During those 6 years , Pro Golf and Facilitation evolved. They came from no official relations between a person known as a ‘principal’ (in this case Pro Golf) and others – to an official trademark agreement – which is a contract under which the owner of a FAA got a new opportunity to increase its benefit through getting higher royalties by Sub-licensing the trademark to Teeth Was Pro Golf entitled to royalties received for Teeth sales? This is Just a trademark agreement, they are no agency relationship between companies. The company can use the trademark on golf soft goods in Japan freely. Application of Rules Because the two companies made a trademark agreement, FAA can use the trademark on golf soft goods in Japan freely and sub-license the contractual rights. No Agency relationship between Pro Golf and FAA was engaged but rather a written trademark agreement for FAA to use the First Flight trademark on golf soft goods. Courts in the U. S. E reluctant to impose restrictions on assigning of rights in real or personal property; FAA here has a contractual right to use the trademark on golf soft goods in Japan and can freely transfer, assign, or sub-license all or part of those contractual rights. Nothing in Fast trademark license contract with Pro Golf prohibited FAA from granting sub-licenses to others or required FAA to pass along to Pro Golf any royalties FAA might receive from such subsequences. Was Pro Golf entitled to reimbursement for its attempts to perfect trademark rights in Japan? When Pro Golf heard its attempt to register the trademark in Japan had not been completely successful and that third parties had obtained the right to use the trademark in Japan, they terminated the contract. The termination of the contract by Pro Golf incited FAA to sew them for breaching of contract. Pro Golf counterclaims and ask for reimbursement for damages equals to its expenditure. Was Pro Golf entitled to reimbursement for its attempts to perfect trademark rights in Japan? In Japan, the rules are different than in the United States. Third parties are able to et registration without use, in the contrary than in the USA where registration is basically synonym for legal protection of a trademark. As FAA is operating under Japanese rule, it should not be responsible to payback Pro Golf for its own failure. In Japan, unlike the U. S. , registration is the critical factor for legal protection of a trademark. Third parties were able to get registration without use, and Pro Golf apparently had to buy them off. Its failure to do so is not the fault of FAA, nor should FAA be responsible to reimburse Pro Golf for its own failure. How to cite FFA Pro Golf Case study, Free Case study samples

Exchange of Money Perception in Consumer Behavior

Question: Discuss about the Exchange of Money for Perception in Consumer Behavior. Answer: Perceived Value Perceived value is the perception of the consumer based on the utility of a product. It can be based on four aspects: 1) value of the product what the consumer really wants, 2) value as to low price, 3) value as per the quality what the consumer get in exchange of money, 4) value as per what is acquired as what is sacrificed. Zeithaml (1988) Perceived value is a value that a consumer has in their mind about any particular brand or product. In such cases, most of the times consumers are not aware of the actual cost of the product they are indulge to buy instead they only have a perception about that product that it is of high quality or the best of the market. As in order to create higher perceived value producers uses marketing strategies which may pursue a good brand image in customers mind (Investopedia, 2010). "Seen esteem" gets to be noteworthy when the items are fundamentally the same as each other. Frosty and hack solutions are great case of saw quality in an aggressive domain. Since huge numbers of the fixings among contending brands are indistinguishable, the firm offering the item should construct a subjective impression of their item that makes its item appear to be exceptional. "Seem" is the watchword. They are not by any stretch of the imagination diverse (Smallbusiness.chron.com, 2016). Regardless of the type of the business the producer have, consumers always make purchases on the basis of their perceived value (Miciak Shanklin, 1994).. That is why the producer must be aware of how to create a high perceived value. Perceived value is greater than the price tag which leads the consumer to buy products. If it is the fact, then the producers have two options. We can bring down the cost, such that it will fall underneath their apparent worth, or, we can build their apparent estimation of the item, such that it crosses the value edge. Of the two techniques above, which is ideal? Sensibly, we would reason that raising the apparent worth is superior to anything bringing down the cost and settling for smaller net revenues. This is basically, the essentials of showcasing and publicizing, and it is the reason organizations burn through billions of dollars a year to persuade buyers why their item is "justified, despite all the trouble". Be that as it may, one moment. As a rule raising the apparent estimation of an item includes some significant pitfalls, so it is not all that simple. In any case, on the off chance that we advise our choices through examination, we will see that there are many approaches to increment saw esteem without strenuously burdening our wallets (Schneider, 2014). We should investigate. Expand the Price The majority of us have a tendency to trust that individuals need to purchase less expensive products to spare cash. While there is some truth to that, the inverse can be generally as genuine; now and then individuals need to purchase the more costly thing. For them the apparent estimation of the costly thing some of the time surpass than the first esteem (Lin, 2003. p. 27).. Robert Cialdini, creator of top of the line novel Influence, put it best: "In business sectors in which individuals are not totally beyond any doubt of how to evaluate quality, they utilize cost as a stand-in for quality." To put it plainly, individuals expect that higher estimated merchandise are better (in light of the fact that, frequently, they are). This is especially detectable with extravagance products. In a study by Stanford and Caltech specialists selected 11 male Caltech graduate understudies who said they loved red wine. The subjects were informed that they would attempt five distinctive Cabernet Sauvignons. Be that as it may, just three wines were utilizedtwo were given twice. The principal wine, which regularly costs $5, was appeared in two containers, one costing $5 (genuine cost) and one as far as anyone knows costing $45 (fake cost). The second wine was done backward, typically costing $90 and appeared in a $90 and $10 bottle. They found that expanding the apparent cost of a container of wine expanded the genuine AND saw delight that testers got from drinking the wine. The members said they could taste five unique wines, despite the fact that there were just three, and included that the wines recognized as more costly tasted better. In this case, unmistakably only putting a high sticker price on a container of wine was sufficient to build the apparent quality (which then really interpreted into real esteem through their delight in it). Furthermore, we can infer that with regards to wine - nobody truly recognizes what they are discussing. Importance Of Perceived Value To Consumer Behaviour And Marketing It is the perceived value of a product because of which a consumer buys products and services. Before planning a vacation, or booking a dine table people do a lot of research on the internet instead of directly going at that place. Research as reviewing sites, people reviews and ratings. The person gathers an idea what exactly the place is and they will get in return of their time and money spent (Monroe's,1979). This is what a perceived value of a business. Every time a customer goes for shopping or buying a product the first question they always ask from themselves Is this product worth my hard-earned money? Is this service worth my time? Obviously it is the job of the producer to give answer to these questions. As in order to make customers loyal the ne has to answer such questions. Once a producer fails to answers these types of questions, then he cannot expect the customer loyalty in future and their support. Perceived Value In Consumer Behaviour Influencing Perception Perceived value of a product influences the decision of the consumer. As on continuous basis consumers collects information about the product and the company of which they are going to buy the product in order to get the information if the company is offering value. Consumer perception is the reality for a business. Sometimes by making manipulations and tricky techniques the producer influence the decision of the consumer just for the purpose to present themselves in best possible light, as high perceived value helps in increasing sales as well as with high priced (Mack, 2016). Reaching Consumers Main factor to influence customer perception is exposure, he more you expose your qualities More will be customers get aware. So businesses do all the things to publicize their product and offerings. But in a huge market when every company is exposing their products and adopting marketing strategies, it is to responsibility of the company to adopt strategies which can help in making the product stand out from the crowd. Risk Perception Risk perception is another factor which must be taken into account when the producer is trying to influence consumer behaviour. If the consume is not familiar with the product they are not able to assess the risk involved in purchasing the product which makes the poor product image (Mwencha , 2014. p. 143).. In order to overcome this hesitancy business must provide the product information as much as possible with encouraging product reviews (Agarwal, S., Teas, R. ,2001). Here is an option too, providing a test of the product in stores can minimize the risk perception of the consumer. Customer Retention Customer retention means making a consumer loyal with the product and their purchases. Successful businesses need to foster their clients time to time in order to make them retained with the product. As after using a product it is a need of the producer t make the consumer retained with that product only by maintaining a good reputation and establishing brand loyalty (Parasurman, Grewal, 2000). Offering after sales services, taking feedbacks as it helps in taking perceptions about the consumer and helps the business to improve them in future. As loyal consumers generates more revenue rather than the new customers. We can take some examples of perceived value of companies. Apple: Perceived value is obtained through external sources rather than from internal sources. As critiques and supporter provide their feedback and experience with the brand and service. Let us take an example of Apple. It is greatest example of perceived value. iPhone is not a big step technologically-as all other companies competing in the market are also providing the same qualities as well as technology. But in the way, Steve jobs presented his products and packaged, make it a big brand and a mad desire in customers mind. Apple is still able to gain a high perceived value as the consumers are loyal (Marketing Zeus, 2016). Starbucks Satrbucks is a famous coffee brand. Do we have any idea why we pays $2-3 for the same cup of coffee which we can get in 70-80 cents only (Yeh, 2013).. The answer comes in comprehension client saw esteem. Starbucks has changed our apparent estimation of espresso. We are not just purchasing espresso at Starbucks- - we are purchasing an "affair." This experience offers an extended arrangement of worth drivers, for example, an assortment of flavours and tastes, store feeling, client administration, and physical association in an undeniably unoriginal, innovation commanded world. We pay more since we see a more prominent worth (Pirson, n.d.). References Agarwal, S., Teas, R. (2001). Perceived Value: Mediating Role of Perceived Risk.Journal of Marketing Theory and Practice,9(4), 1-14. Retrieved from https://www.jstor.org/stable/40470071 com (2010) Perceived value, in Available at: https://www.investopedia.com/terms/p/perceived-value.asp (Accessed: 21 August 2016). Lin, C. (2003), The role of customer perceived value in generating customer satisfaction: An e-business perspective. Journal of Research in Marketing Entrepreneurship, 5(1), 25-39. Marketing Zeus. (2016). Increase Your Perceived Value; Increase Your Sales. [online] Available at: https://marketingzeus.com/article/increase-your-perceived-value-increase-your-sales [Accessed 21 Aug. 2016]. Mack, S. (2016) Role of perception in consumer behavior,Small Business Chron, Miciak, A. R. Shanklin, W. L. (1994). Choosing celebrity endorsers. Marketing Management, 3(3), 51-59 Monroe, Kent B. 1979.Pricing: Making Profitable Decisions. New York: McGraw-Hill Book Company. Mwencha, P.M., Muathe, S.M., Thuo, J.K. (2014), Effects of perceived attributes, perceived risk and perceived value on usage of online retailing services. Journal of Management Research, 6(2), 140-161. Parasuraman, A., Grewal, D. (2000): The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the Academy of Marketing Science, 28(1), 168174. Pirson, M. (n.d.). Shareholder Value, Shared Value, or Social Value Creation - The Troubles of Managing for More than One Bottom Line. SSRN Electronic Journal. Schneider, D. (2014)10 ways to increase perceived value (without breaking the bank). Available at: https://ninjaoutreach.com/ways-to-increase-perceived-value/ (Accessed: 22 August 2016). chron.com. (2016). [online] Available at: https://smallbusiness.chron.com/definition-perceived-value-23017.html [Accessed 22 Aug. 2016]. Yeh, Y. (2013), The impact of customer advocacy on customer perceived value. Journal of Business and Retail Management Research, 8(1), 91-102. Zeithaml, V.A., 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3): 2-22.

Modern vs. Classical Music free essay sample

During the late 17th century to early 1 9th century, the phenomenon that is the evolution of tragically Music had hit the Classical era; extremely skilled artists such as Mozart, Beethoven, Haydn and Schubert were producing masterpieces for the courts of the upper class. Because the culture that surrounds these classic artists and the modern artists has changed greatly over hundreds of years, the skill involved in becoming a master of the art has not.Though taken very early in life from ongoing battles with illness mixed with over exhaustion from tirelessly producing piece after piece and a final, fatal bout with typhoid fever, Vienna based Franz Schubert work is often described as being the last great representation of Classical era music, as well as being a transitional composer between classical and romantic era. Throughout his life while he composed, he worked mostly in schools after his own schooling applying for various positions but seeming to end up falling short of his goal. We will write a custom essay sample on Modern vs. Classical Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1818 he was even jobless and considered himself a failure, especially during the spring, when he produced only one work considered noteworthy, so he left the city for the mummer months and was revived showing exuberant aspirations fresh creative outbursts, in creating three dynamic pieces. But at this time, his music was starting to be used in performances around Vienna. His only public performance, which was ironically the same year he died, generated much profit in terms of money and success in terms of his lifelong accomplishments as an artist ending on a strong foot.Like Haydn and Beethoven, Mozart studied at the prestigious Viennese Classical School, but unlike those composers, or any other artist in history for that matter, he irked with all genres of music available to him at the time, and remarkably had success in all of them. This, along with the fact he was composing by age five and performing for royalty and nobility by age of six, point out his true musical genius.Alth ough his musical talent was strong in composition as well as performance and he had toured through Italy, Anaheim, Paris, Syllabus, Munich and of course Vienna through early years of his life, he had serious financial worries, and they worsened as the famously fickle Viennese found other idols. His income during his last five years, 1786091, was far larger than that of most musicians, though much below that of the class he wanted to be associated Beethoven, whose father saw promise with him musically at a young age, did not develop the talent or partial recognition that Mozart had until his teens. In the late sasss, it is said he went to Vienna from his hometown of Bonn to study with Mozart, who was impressed with Beethovens abilities and thought this young man will make a great name for himself. At the turn of the century, it became apparent to Beethoven that is continuing lose of hearing will only get worse, but that he will seize fate by the throat. Though stricken with bad luck in health and lesser musical genius than Mozart, he was able to support himself without the financial woes that Mozart and Schubert had, and was also the first musician in history to receive a salary for nothing more than compose under his own restrictions. With the evolution of music and technology from the classical era to what the industry has today, the composition, production and presentation of music as expanded the capabilities of the artist and the audience.In addition, the financial worries that the forefathers of this art had to endure have not impacted the upper echelon of musicians toda y by any means, and we saw a transition to this starting with Beethovens salary, which showed a rise in appreciation of musicians by all society, rather than church and wealthy commissioners. The music medium has exploded into a worldwide cultural phenomenon, where ideas and thoughts of composition and sound can be exchanged with ease through radios, computers, concerts and Vinyl/CD/Tape/AMP, which leads to constantly evolving music, rather than the antiquated notion of music being a regional cultural experience. In terms of the artist in the modern music scene, the skill and dedication required is equally demanding if not more so to rise to the top in this competitive industry, though the reward is far greater in terms of fame, wealth and social status; all of which Mozart striver for but never was able to attain despite being perhaps one of the greatest musical talents the world has seen yet. Also with he expansion of audiences, infusions of genres and capabilities with technology, modern society has seen a trend in corporations fabricating bands, composing music for artists that fit with the cultural fads and electronically perfecting acoustics, all of which are ways for these companies to make quick profit. The downfall in this is the loss of appreciation of music by these corporations and eventually listeners, in terms of the emotion, talent and sacrifice that it takes away from the real musicians trying to make a name for themselves and their careers, such as Schubert and Mozart.